Below are notes from a LinkedIn Webinar and Magner Center advice discussing top items to focus on in your profile.
LinkedIn now has over 500 million users.
HEADLINES: They matter. Use keywords here for recruiter searches. Example: Recent Ohio State Honors Grad and Publishing Intern. IT Project Manager Seeking New Opportunity (if openly looking).
SUMMARY (ABOUT) section: 100-300 words. Short paragraphs. Can use bullets if you want. Advised leaving lots of white space. It’s the place to explain your story, especially helpful for career changers, highlighting unique/diverse ideas.
EXPERIENCE: This can be your resume bullets.
CONTACT settings: Make sure you set you are open to career opportunities so recruiters know they can contact you.
RECOMMENDATIONS: Recruiters are most impressed by manager or direct supervisor recommendations more than those from colleagues or friends. Recommends at least one for each position. You want quality over quantity.
STATUS UPDATES: Recommended doing so 1 to 3x/week with articles, events.
PROFILE ENHANCERS: Media Links allow you to link media to your LinkedIn account that showcases your accomplishments through websites, videos, and PowerPoints. There are additional sections you can add to your profile as well. This includes Projects, Courses, Certifications, Languages, Publications, and Volunteer Experience.
SKILLS: Your skills are the keywords that will help you show up in a recruiter’s search.
COMPANIES SECTION: Follow companies! Recruiters can see if you follow their company. This can also give you access to jobs, company news and other statistics.
JOBS SECTION: When you apply for a job through the LinkedIn site it, it sends your profile over to the company and could be a way to stand out from the larger pool of people applying the standard email way.
Source: Lindsey Pollak